Arts & Entertainment

From Kayaks In Her Living Room To Christmas In July - Shop Owner Finds Creative Way To Keep Making Sales

Her Facebook Live fashion shows have attracted new customers from all over the country. You have to see how she does it!


In the days of Covid-19, small business owners everywhere are facing an uncertain future. Some have sadly decided to close for good, while others are coming up with new ways to reach their customers.

Virginia Sharp, who owns a small boutique in Macon, GA, isn't letting the pandemic get in the way of connecting with her loyal customers. When shelter-in-place orders forced her to close Daemarii's Unique Boutique in March, Sharp came up with a new way to display her unique fashions.

"My bills still had to be paid, so I had to figure out a way to let the customers know. I know it was a downtime for everyone, and everybody was scared, I didn't know what to do and how to do it," Sharp told WMAZ-TV.

Sharp was forced to close her boutique in March when shelter-in-place orders were put into effect. Daemarii's Unique Boutique/Facebook

Sharp started hosting runway shows on Facebook Live every week, each one with a different theme. From a Yacht Party to an all-girls Camping Trip, each show is styled to perfection and features clothing, jewelry and other accessories available for purchase from Daemarii's Unique Boutique.

Sharp holds fashion shows on Facebook Live every week to advertise and sell new items in the store. Daemarii's Unique Boutique/Facebook

Customers can place orders during the shows by sending Sharp a personal message or text, and then she follows up with an invoice. Once the invoice is paid, folks can pick up their stylish finds at the shop if they're local, or Sharp will ship out packages to those ordering from afar.

"We've had customers tune in from Chicago, New York, Maryland, Florida. So I'm sending packages now all over the place," Sharp said. She says she's even gotten orders from as far away as Alaska.

You would think, by watching her videos, Sharp is a natural. Bu she hasn't always worked in the fashion industry. She wanted to be a model growing up, but her parents weren't on board, and they encouraged her to train to become a nurse instead.

After working in the medical field for over 30 years, she decided to go back to her stylish roots and follow her dream to "one day own a cute shop."

"I fell in love with nursing after being pushed into it, but I never stopped wishing to one day own my own business," Sharp said. "I believed I could so I did!"

Sharp often posts photos of her friends and customers wearing her fashions to social media. She calls them her "runway models."Daemarii's Unique Boutique/Facebook

Sharp opened Daemarii's Unique Boutique on Ingleside Ave. six years ago, where she's been sharing her colorful and carefully-curated designs ever since.

Once Sharp's boutique is fully re-opened to the public, she still plans on holding the Facebook Live fashion shows every Friday to keep her growing customer base in the loop.

Sharp plans to keep holding her online fashion shows, even when her shop is functioning again at full capacity. Daemarii's Unique Boutique/Facebook

Even with the uncertainty of the coronavirus pandemic, Sharp has advice for anyone who is thinking about starting a business.

"Don't make money your goal. Instead, pursue the things you love doing, and then do them so well that people can't take their eyes off you," she said. "Do what you love and the money will follow. Never give up!"

Sharp's fashion shows have become a hot ticket for folks in her town and across the country. Daemarii's Unique Boutique/Facebook

We think that's excellent advice. Kudos to Sharp for thinking outside the box to keep the sales coming in!

How can you start something good?

You can keep up-to-date with Sharp's boutique and Facebook Live events by following Daemarii's Unique Boutique on Facebook.

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